October 27 & 28, 2020

The Road to Embedded Finance, Banking and Insurance with APIs

Apidays London becomes

Apidays live London

1 000+




At apidays, the health and safety of our community, speakers and partners always comes first. As the COVID-19 situation continues to evolve, we have decided to reimagine our 2020 events in a new and digital way. Looking forward to seeing you at our apidays LIVE series.

APIdays London is powered by

Open Banking Excellence

In 2019, 500+ Attendees from


Banking and finance have always been highly centralized in their hierarchy, their business model and their information system, but in the digital age, in order to avoid Bill Gates’ 1994 prophecy that banks would become obsolete, the industry requires modification and innovation.

Apidays is the leading industry tech and business series of conferences in APIs and the programmable economy.

30,000 past attendees

CIOs, CTO, CDOs, SVPs, VPs, Heads of Innovation, Heads of API, API Architects, Developers, Software Engineers, Infrastructure & Cloud Managers, IT Managers, Product Managers, Consultants & Analysts

2,000+ speakers

Learn from the best about Business Models, Design & Documentation, Lifecycle Management, Security & Identity Management, Testing & Monitoring, Banking APIs and Open Banking, Developer Marketing, Digital Transformation, GraphQL, Microservice Architecture, Mobile & IoT APIs

A global community

NORTH AMERICA / EMEA / APAC Amsterdam | Barcelona | Berlin | Helsinki | Jakarta | London | Melbourne | New York | Paris | San Francisco | Singapore | Sydney | Zurich

50+ events

Since 2012, 47 apidays conferences have been organised in 12 countries to cover Banking & Financial Services | Consulting | Energy | Healthcare & Life Science | IT & Technology | Manufacturing & Automotive | Media | Non-profit & Education | Public Sector | Retail | Transport & Hospitality

With the explosion of digital channels and apps powered by APIs, modern generations no longer visit their local banking branch for their financial needs. We want to access banking services not where they are, but where we are. It is up to the bank to adapt to modern, multichannel customer journeys. This new demand, combined with the emergence of innovative software technologies, is creating a fresh form of finance that is embedded and decentralized through APIs that allow your bank services and your data to end up on third-party applications.

Thanks to these interfaces, banks and insurers can export their services to other customer journeys and find themselves not only on their own mobile application, but in a trove of outside platforms. Applications for things like vehicle purchasing or real estate agencies that assist in making rental or purchase offers, e-commerce websites that allow consumers to pay on credit at the time of purchase and a multitude of other customer experiences exist outside of the banking world, yet they benefit immensely from banking services. Because of this, the economy of banking and embedded finance is estimated at nearly $7.2 trillion – more than two times the current banking market creating a monumental opportunity for both traditional players and Fintechs. At apidays London, we will explore how APIs enable incumbents to surf on embedded finance.


Artem Demchenkov

CTO & Co-Founder of Billie

Baljeet Malhotra

Founder & CEO of TeejLab Inc.

Chirine BenZaied – Bourgerie

Innovation Director at Finastra

Sumit Amar

Sr. Director at Visa

Dr Aiken Leung

VP of FSI, Solace

Maciej Treder

Senior Software Development Engineer at Akamai Technologies

Karthic Rao

Developer Advocate at Dgraph Labs

Ben Hutton

Project Lead of JSON Schema

Jeremy Glassenberg

Director of Product, APIs at Deserve

Miguel Ballesteros

Customer Solutions Engineer at Dow Jones

Larry Kluger

Lead Developer Advocate at DocuSign

Asanka Abeysinghe

Chief Technology Evangelist at WSO2

Nicoleta Stoica

Lead API Architect at HSBC

Isabelle Mauny

CTO and Co-Founder at 42Crunch

Markos Zachariadis

Professor in Business Information Systems & Digital Innovation

Adedeji Olowe

Trustee at Open Banking

Juan Miguel Guerra

Head of Rappi Financial Mexico at Rappi

Arnaud Lauret

Author of "The Design of Web APIs"

Martin Medek

Head of Open Banking at CZ Bank Ceska Sporitelna

Hakan Eroglu

Global Open Banking Lead & MEA Innovation Consulting Lead Principal at Mastercard

Kieran Hines

Senior Analyst at Celent

Luca Borella

Business Development at TESOBE

Koen Adolfs

Lead Product Owner | Open Banking & Enterprise Integration Technology at ABN Amro

Yoshiyuki Tabata

Software Engineer at Hitachi, Ltd.

SCHEDULE DETAILS Explore the 2020 agenda

8:00 - 9:00

API Strategy

9:00 - 10:00

API Execution

10:00 - 11:00

Platforms & Architectures

8:00 - 9:00

API Strategy

9:00 - 10:00

API Execution

10:00 - 11:00

Platforms & Architectures






Auth0 provides a platform to authenticate, authorize, and secure access for applications, devices, and users. Development teams rely on Auth0’s simplicity, extensibility, and expertise to make identity work for everyone.


As we move into the API economy, there are huge opportunities for new and innovative solutions. In order to unlock value with new business models and winning experiences you need the help of an API management solution that enables automated API creation, simple discovery of assets, self-service access for developers, and built-in security and governance. IBM would like to be your partner on this journey, sharing our expertise and experiences to help maximize the value of APIs for your enterprise. More information: https://www.ibm.com/cloud/api-connect


Akana provides an end-to-end API management solution for designing, implementing, securing, managing, monitoring, and publishing APIs.

We’re the world’s leading provider of enterprise open source solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. We help you develop cloud-native applications, and integrate, automate, secure, and manage complex environments with award-winning support, training, and consulting services.

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit: http://smartbear.com, or follow us on LinkedIn, Twitter, or Facebook.

Gravitee.io is the easiest to use, most performant and cost-effective Open Source API Platform that helps your organization to secure, publish and analyze your APIs.


Rubrik provides an API-driven data protection platform that helps enterprises securely recover, mobilize, and govern data everywhere.

What Happened in 2019


Have any questions?

Contact us at events@apidays.io