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How can you ensure access to the right data at the right time via API integration? How can API connectivity enable to you to create new Digital Ecosystems that improve your services? How can APIs increase re-use and automation, reducing the integration effort required to support the business?
Join us at this exclusive event to discuss how to unlock valuable data with APIs

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Peter Brabec is Business Unit Leader for IBM Europe. He is managing all aspects of the API Economy, API Gateway and DataPower Business for Europe. As such he is supporting the local teams with his expertise for Architectures, Deployment Options, Industry Expertise, Commercial and Technical aspects. Peter has a technical background and therefore knows how to bridge the Business Aspects to the best implementation which helps to improve customers' businesses.

Monica Raffaelli is Hybrid Cloud Technical Specialist​ for IBM Europe. She is experienced in API-driven enterprise solutions in the US and UK, as well as with startup organisations and agile techniques balancing team with technology. Monica believes that hybrid integration means future-proofing without sacrificing existing resources.

Charlotte Nielson is Hybrid Cloud Technical Specialist​ for IBM Europe. She focuses on the API Economy and the use of APIs at a strategic level as well as as an integral integration tool, and works across all industries to recognise clients needs for APIs at both levels and guide them into finding further strategic benefits.

Mehdi Medjaoui As the founder of the APIdays conference series, Mehdi is a well-known expert in the global API community. He is also an API entrepreneur (,, published author, and an in-demand API consultant.

Carlo Marcoli The API Economy is Carlo's current main area of interest, with a particular focus on Open Banking. He has a background in consulting, specifically in Enterprise Architecture, Business Process Management and Integration in the Financial Services space. His end to end experience in IT-enabled transformations is grounded in a strong technical background built delivering large system integration programs across Europe and North America

David Terrar is Research Director, Digital and Strategic Advisor for Bloor. He is a strategist, keynote speaker and influencer on cloud computing, digital transformation, social collaboration and ERP software. He is also Director and Deputy Chair of Cloud Industry Forum, Founder & CXO of Agile Elephant, and is a regular host on the tech TV channel Disruptive.Live.

Ken Parmelee leads the worldwide business strategy for IBM Cloud Pak for Integration, IBM’s market leading Hybrid Integration Platform. Mr. Parmelee lead the acquisition of Strongloop as a critical part of IBM’s API Economy strategy. He was previously responsible for strategy for IBM MobileFirst where his team lead industry leading partnerships for IBM in the mobile space.





Registration/Welcome Breakfast


The evolution of API Connect, DataPower & other Integration products into a combined Integration platform.

Peter Brabec, API Economy & DataPower Leader at IBM Europe


Opening Remarks

Mehdi Medjaoui, Founder at APIdays


3 workshops in parallel:

- IBM Cloud Pak Strategy (M. Raffaelli)
- Integrating APP Connect with API Connect (C. Nielsen)

- Build a fintech solution in minutes with IBM App Connect (C. Marcoli)


The API Economy driving the move to Ecosystems and Software Composition

David Terrar, Research Director, Digital and Strategic Advisor for Bloor


Closing Remarks


Integration Modernization and the Agile Integration approach

Ken Parmelee, Director, Cloud Pak for Integration


Lunch & Networking

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APIDAYS logo 2.jpg
APIdays is the leading series of worldwide conferences on the Programmable Economy. Created in 2012 in Paris, APIdays has organized 33 events in 11 countries, gathering over 10,000 attendees and 1,200+ speakers. Its aim is to democratize and evangelize the opportunities and the use of APIs for corporations and businesses to fully enter the next wave of the digital transformation, the era of automation.
As we move into the API economy, there are huge opportunities for new and innovative solutions. In order to unlock value with new business models and winning experiences you need the help of an API management solution that enables automated API creation, simple discovery of assets, self-service access for developers, and built-in security and governance. IBM would like to be your partner on this journey, sharing our expertise and experiences to help maximize the value of APIs for your enterprise. More information: 

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The RSA (Royal Society of Arts)

8 John Adam St, London WC2N 6EZ, UK


Tuesday, September 24, 2019

9h - 14h


40 Tech Executives

Tuesday, September 24, 2019 | London

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